Whagaa Software Inc. and Santa Cruz Skate Shop Partner to Pioneer Instructional Action Sports Content to the Apple iPhone and iPod Touch
Scotts Valley, California. – (December 9th, 2008) Whagaa Software Inc., developer of instructional apps for mobile devices and the developer of the iMIP (Interactive Mobile Instructional Platform), today announced the partnership with Santa Cruz Skate Shop a leading pioneer in the world of action sports.
Whagaa and Santa Cruz Skate Shop have joined forces to bring action sports instructional content apps for mobile computing platforms. The partnership will leverage Whagaa’s iMIP to bring Action Sports content to the Apple iPhone and iPod Touch devices. These apps will be sold through the “GoLearn” brand on the Apple iTunes appstore. GoLearn Skateboarding will be the first app released in early December 2008. These revolutionary apps will leverage the bleeding edge high definition content from Santa Cruz Skate Shop combined where appropriate with database, GPS aware, and Internet access functionality.
GoLearn apps are perfect for Santa Cruz Skate Shop people of all levels. GoLearn apps will provide timely instructional content such as beginning to advanced tips and tricks, maintenance and repair of equipment, and safety and location information on their Apple iPhone or iPod Touch.
We are extremely excited with our partnership with Whagaa. This is the kind of partnership that combines two industry pioneers to produce the kind of products that deliver a revolutionary outcome. The types of people that participate in action sports are always on the go, like to live life fast, and demand immediate results. It’s very common that our customers have mobile computing devices with them and frequently are blasting music while attempting difficult tricks and maneuvers. We can see the apps from our combined partnership with Whagaa furthering and enhancing that experience allowing us to transform our vision of Action Sport applications into reality, comments Danny Keith CEO of Santa Cruz Skate Shop.
The world is changing and a new wave is upon us. People are conditioned to have content at any place and at any time at their fingertips. This partnership is a perfect embodiment of three worlds colliding -- Action Sports, Instructional Content, and Mobile Computing Devices resulting in a revolutionary new product line of applications that will impact people’s lives in ways we haven’t even begun to predict or understand. We are extremely excited with this partnership and the future it paints working with such a well known and respected company such as Santa Cruz Skate Shop in enriching action sports enthusiasts, comments Erik Florio, CEO/Founder, Whagaa.
About Whagaa Software Inc.
Founded in 2002, Whagaa provides the iMIP rapid application development platform, which accelerates transforming traditional content to mobile applications. Whagaa encourages traditional content providers to partner with Whagaa to easily and quickly transform their VHS, DVD, Internet, hard copy, or soft copy content to Apple iPhone apps. Whagaa can help modernize and repurpose their content into interactive mobile applications. Consumers can benefit from having instructional content for all aspects of life such as fitness, sports, cooking, and “do it yourself” all at their fingertips. Whagaa’s instructional content, historical data, tracking, and additional iPhone functionality that is contextually relevant increases the consumer benefits, and also delivers an excellent user experience to the consumer.
About Santa Cruz Skate Shop
A subsidiary of Santa Cruz Surf Shop Inc., founded in 1993, the company embodies Action Sports from the core. The headquarters in Santa Cruz California (birth place of Skateboarding and Surfing) enables a direct relationship with athletes, consumers, retail, wholesale and technology. Our proximity to Silicon Valley initiated the first break into technology in 1998 through web and ecommerce. By successfully launching http://www.skateboards.com and http://www.surfboards.com and the eventual merging of Social Communities, we established ourselves as experts online. We created brands Live Oak Skateboards, Four Play Wheels and SC Brand all with multiple revenue channels. While maintaining a direct link to its customer base, we continue our presence in Action Sports with two retail stores Santa Cruz Surf Shop, Santa Cruz Skate Shop, athlete management, brand development, guerilla marketing and bleeding edge technology. Fifteen years later we are firmly in grasp of branding, technology and fore fronting the convergence into Action Sports.
